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When we take bold action, including direct action, in service of our mission, our allies grow stronger in their positions, and our opposition becomes weaker. In other words, Reproaction creates a more favorable climate for abortion rights and reproductive justice. See our impact

Advance Reproductive Justice


Our Vision

Reproaction's vision is to uphold abortion rights and advance reproductive justice as a matter of human dignity. We introduce a new culture of accountability, and empower and inspire the reproductive rights movement and the broader progressive community to openly and enthusiastically stand up for abortion rights.

Our Mission

Reproaction’s mission is to increase access to abortion and advance reproductive justice.


Strategic Plan

Taking Action for Reproductive Justice

1 Building Power

We are building our organization and our movement.

2 Holding Abortion Opponents Accountable

They say they are pro-life. They're not. They are hurting people.

3 Giving Abortion a Permanent Seat at the Progressive Table

Minimizing and shaming abortion is unacceptable. We do not accept compromises on women's human rights.


Our Work

Our Five Core Competencies

1 Direct Action
2 Hard-Hitting Campaigns
3 Rapid Response Communication & Online Mobilization
4 Activist Education and Training
5 Gutsy Opposition Research & Accountability

Our Team

Taking action since 2015

Reproaction leads bold action to increase access to abortion and advance reproductive justice.

We are a left-flank culture change organization specializing in strategic communications, opposition research, and community organizing, including but not limited to non-violent direct action.

We are committed to racial justice.

We are a national, all-virtual organization headquartered in the national capital region with full-time staff in Missouri, New York, North Carolina, Virginia, Washington, D.C., and Wisconsin.

Reproaction is led by Erin Matson, co-founder and executive director, who works closely with an Advisory Council, of which co-founder Pamela Merritt serves as honorary chair.

Reproaction is fiscally sponsored by NEO Philanthropy.

We thank the Ms. Foundation for Women for their support of our work.

Interested in joining the team? Check out our job postings.

Interested in joining the team? Check out our job postings.

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Erin Matson
Erin Matson

Executive Director

Erin is a feminist writer and organizer. Fearless and strategic, Erin identified the need for and co-founded Reproaction after discovering limitations of leadership in an establishment organization. Follow her @erintothemax.

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Shireen Rose Shakouri
Shireen Rose Shakouri

Deputy Director

Shireen is a researcher, advocate, abortion doula and clinic escort with a fire in her belly for local DC activism projects and direct service work advancing reproductive justice. Follow her @sheermean.

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