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When we take bold action, including direct action, in service of our mission, our allies grow stronger in their positions, and our opposition becomes weaker. In other words, Reproaction creates a more favorable climate for abortion rights and reproductive justice. See our impact

Taking Action for Reproductive Justice


Our Vision

Reproaction's vision is to uphold abortion rights and advance reproductive justice as a matter of human dignity. We introduce a new culture of accountability, and empower and inspire the reproductive rights movement and the broader progressive community to openly and enthusiastically stand up for abortion rights.

Our Mission

Reproaction’s mission is to increase access to abortion and advance reproductive justice.


Strategic Plan

Taking Action for Reproductive Justice

1 Building Power

We are building our organization and our movement.

2 Holding Abortion Opponents Accountable

They say they are pro-life. They're not. They are hurting people.

3 Giving Abortion a Permanent Seat at the Progressive Table

Minimizing and shaming abortion is unacceptable. We do not accept compromises on women's human rights.


Our Work

Our Five Core Competencies

1 Direct Action
2 Hard-Hitting Campaigns
3 Rapid Response Communication & Online Mobilization
4 Activist Education and Training
5 Gutsy Opposition Research & Accountability

Our Team

Taking action since 2015

Reproaction was co-founded by Erin Matson and Pamela Merritt in 2015. They serve as Reproaction’s co-directors and work closely with an Advisory Council. Our team is an all-virtual organization, with nine full-time staff members in Missouri, New York, Virginia, Washington, D.C., and Wisconsin.

We thank the Ms. Foundation for Women for their support of our work. 

Interested in joining the team? Check out our job postings.

Erin Matson
Erin Matson

Co-Founder / Co-Director


Erin Matson is an organizer and writer committed to expanding abortion rights. She won’t rest until women are equal under the law and treated with dignity in society. Erin lives in Virginia and has a young daughter. Follow her on Twitter: @erintothemax.

Pamela Merritt
Pamela Merritt

Co-Founder / Co-Director


Pamela Merritt is an organizer and writer committed to dismantling reproductive oppression through direct action. A proud Midwesterner, Merritt is dedicated to expanding access to the full spectrum of reproductive healthcare. Follow her on Twitter: @SharkFu.

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