Who we are:
Reproaction’s vision is to uphold abortion rights and advance reproductive justice as a matter of human dignity. Our goals are to building power for our movement, holding abortion opponents accountable and giving abortion a permanent seat at the progressive table. We achieve this through direct action, hard-hitting campaigns, rapid response and online mobilization, activist training and education (including our Act and Learn webinar series) and gutsy opposition research.
Our Subject-Matter Expertise
- Abortion access
- Self-managed abortion
- Anti-abortion groups and leaders
- Anti-abortion pregnancy centers
- The intersection of Big Tech and abortion access
- Criminalization of abortion and pregnancy outcomes
- Far-right extremism
Our campaigns and resources include:
- Anti-Abortion Pregnancy Center Database
- Stop Prosecuting Abortion
- Understanding and Advocating for Self-Managed Abortion
- Act and Learn Webinars
- Keep Live Action and Anti-Abortion Disinformation Out of Public Schools
- Anti-Abortion Fake Clinics are After Your Tax Dollars
- Abortion Pills are Magic
- Hold Anti-Abortion Pregnancy Centers Accountable
- Protect Access to Reproductive Healthcare
Partnerships and Coalitions
Reproaction in the media:
Reproaction leadership and subject-matter experts have been featured numerous publications, including The Wall Street Journal, New York Times, The Washington Post, The Guardian, Mother Jones and Wired. Here are some of our recent appearances:
“Taxpayers fund Post-‘Roe’ Business Boom for Anti-Abortion Pregnancy Centers in Texas,” The Texas Observer
“Exposing the Opposition: Anti-Abortion Activists and Agendas,” Boom! Lawyered
“First, States Banned Abortion. Now, They’re Pouring Hundreds of Millions Into Fake Clinics.” Jezebel
“Donald Trump Admits to Supporting Electric Cars Because of Elon Musk’s Endorsement” The New Abnormal (segment)
“Personal data is easier to get than ever. Reproductive health workers are at risk.” The 19th
Erin Matson, Co-Founder, President and CEO
Erin Matson is co-founder and president and CEO of Reproaction, a national group using bold action to increase access to abortion and advance reproductive justice. A longtime feminist leader with expertise in creating and deploying unique, forceful national and state-level campaigns, Erin has appeared on MSNBC, CSPAN, Al-Jazeera English, ABC World News, BBC World News, and PBS’ To The Contrary. Erin served as action vice president for the National Organization for Women, and at age 23 she was elected to be the youngest NOW state president in the country. She also served as an editor at large for Rewire News Group. Her writings have appeared in a variety of publications, including Rolling Stone and three books. Erin serves on the board of directors of Catholics for Choice as well as the Windcall Institute, and is on the steering committee of the American Society for Emergency Contraception. Erin is a writer, and her blog is available at www.erintothemax.com. She is on X @erintothemax.
Helpful links for journalists:
- A Guide for Writers: Using Accurate, De-stigmatizing Language About Abortion
- Reproaction Anti-Abortion Pregnancy Center Database
Press Inquiries
Please send press inquiries or interview requests to our general media inbox, press@reproaction.org, or fill out the form below.