If you want to know where substantial concentrations of money and power sit in the movement to ban abortion – which let’s be clear, means sending people to jail – look no further than crisis pregnancy centers.

Sometimes called pregnancy care centers or pregnancy resource centers, crisis pregnancy centers are anti-abortion fake clinics that exist to mislead and shame women who are looking for medical clinics that provide abortion care.

There are more than 2,500 crisis pregnancy centers in the United States, and while they have been around for a long time, they’ve become way grosser in the digital age.

A particularly creepy group is Human Coalition, which marries big data, slick online advertising, and smiling pictures of women wearing scrubs with contempt for women’s autonomy and agency under the law. (Nope, I’m not being hysterical. While their fake clinics go by the name “Cura Women’s Care Clinic” and are all “Are You Pregnant? We are here for you!,” their president and co-founder Brian Fisher is all “we have full, complete bodily autonomy – the woman does – and of course under Roe, unfortunately it’s true.”)

Want to see how Human Coalition targets women looking for abortion providers?

This “Atlanta Women’s Center” is another front name for Human Coalition. It goes to a website that looks like this:

The point of this website is to get people who are looking for abortion providers to talk to someone who will send them into Human Coalition’s fake clinic in Atlanta, the “Cura Women’s Care Clinic.” Once they are in the door their goal is twofold. The first is to talk women out of having an abortion. If women come in with male partners, they will be separated to speak with a fatherhood coordinator who will tell them to “man up” (and those are the fatherhood coordinator’s own words, y’all). The second goal is to gather information about how they prevented women from having abortions so they can more quickly deceive and dissuade the next woman looking for legitimate reproductive health care providers.

Deception is at the core of the Human Coalition strategy. In the words of Human Coalition president Brian Fisher himself: “The abortion-determined woman will not walk into the pregnancy center voluntarily, they must be outreached to and found and brought into a system of care. The reason is because they don’t want to go to a place that won’t offer them an abortion. Does that make sense? They want to go to a place that is going to offer them an abortion.” Recap: They know women are looking for abortions, and they know women won’t come in the door voluntarily, so they need to “outreach to” (ahem, deceive) them.

So here’s what it looks like when Reproaction and SisterSong throw a protest to get fake clinics out of Atlanta, across the street from the Human Coalition “Cura Women’s Care Clinic”:

It was awesome! 150 to 200 people marched through the streets of Atlanta to Hurt Park, which is across the street from the #CuraFakeClinic. We then spoke truth to power. Our message is that we want anti-abortion clinics to own who they really are, and stop misleading and shaming people who are seeking abortions. For more information about Human Coalition, pictures and a livestream from our action, and to sign our petition, check out humancoalition.reproaction.org.

P.S. – Human Coalition has used our action as an opportunity to fundraise, and in a truly reprehensible move, Brian Fisher issued a video statement on Wednesday that included a comparison of abortion to the Holocaust. At any time comparisons of abortion to the Holocaust are unacceptable and display breathtaking callousness toward the six million Jewish people brutally enslaved and murdered by the Nazi regime.

It is particularly sickening to hear opponents of abortion and women’s equality like Brian Fisher appropriate the language of the Holocaust this week, when torch-bearing Nazis and white supremacists marched through the streets of Charlottesville chanting “blood and soil” and “Jews will not replace us” before one of the white supremacists drove a car into a crowd of counter-protestors and murdered Heather Heyer. Brian Fisher released his offensive video statement the same day as Heather Heyer’s funeral.

Complicity in white supremacy and anti-Semitism looks like many things, including white anti-abortion leaders who use being called out by intersectional reproductive justice organizations as an opportunity to fundraise for their regressive agenda and compare their concerns to the Holocaust. For this reason, Reproaction is calling for Human Coalition to donate all funds raised in response to our public education campaign to the Anti-Defamation League, which works to stop the defamation of the Jewish people and to secure justice and fair treatment for all.